NeoLightMedia - Digital Media Agency in Jakarta, Indonesia

Creating a company blog and updating it regularly is a vital part of creating an off-page SEO strategy. Aside from the SEO advantage of creating a blog they are also a resource that can lead to an increase in conversions. According to hubspot, B2B marketers that use blogs receive 67% more leads than those that do not. Furthermore, blogs are proven to increase visits to your website, and get more pages indexed by search engines.

Having a regularly updated blog can increase engagement with customers who may share blog posts with friends across social media. Increased engagement and additional shares on social media platforms assist websites by giving credibility to your website domain. Moreover, blog posts are great opportunities to place anchor texts that link to pages on your main website. Having regularly updated blog posts also causes search engine bots to crawl your website more often because they have to evaluate updates each time you add new content.

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